November 23, 2015 in marketing, video

How does video enhance your content marketing strategy?

The moving image and your business the future of content marketing.

Did you know that a video attached to your internet identity can increase your view rate with 75% according to research done by linkedin.com. This means if your accompany blog with a sort film as teaser your potential clientele increases.

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.

Online film is becoming a key means for people to satisfy their learning and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

When was the last time you opened a web page and didn’t see a video? Yes, it was 8 years ago. While videos once were used only to explain complex products or solutions, now they are as likely to give a brief and engaging overview of your value proposition in two minutes or less.

Video is an ideal medium for Branding pieces, which can live on your website or on social media channels. Whether you’re sharing the brand values, brand origin, or brand mission, video immerses your audience in your companies story and offers a richer experience than other media.

But what other films can you create. Trainer, explainer and promotional video’s can boost sales and increase a click rate.

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3 Comments

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